„WER WAS IM KOPF HAT, GEHT INS HANDWERK!“
Henning Strauss spricht beim BILD Handwerksgipfel in Berlin über die neue STRAUSS KI-Werkzeugbrille und das Handwerk als nächsten deutschen Exportschlager.
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LEAD WHEN IT’S LOUD: STRAUSS BECOMES FIRST OFFICIAL PARTNER OF UEFA REFEREEING
First Mover in the field: STRAUSS, a globally leading workwear brand, is now Official Partner of UEFA Referees. The long-term partnership supports match officials across UEFA’s most prestigious competitions. The...
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STRAUSS LOCKS COURSE FOR AUSTRALIA: NAMED AFL AND AFLW’S FIRST-EVER WORKWEAR PARTNER AHEAD OF 2027 AUSTRALIAN LAUNCH
Australia represents a significant step in the brand's international growth, with the company developing country-specific products built for Australia's demanding conditions, including outback heat, extreme humidity, alpine cold, dust, UV...
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STRAUSS STEPS UP TO THE PLATE AS PRESENTING SPONSOR OF NETFLIX'S MLB AT FIELD OF DREAMS PREGAME AND POSTGAME COVERAGE
STRAUSS will be the presenting sponsor of Netflix's pregame and postgame coverage for MLB at Field of Dreams, one of baseball's most celebrated events. Through the partnership, STRAUSS will spotlight...
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STRAUSS AND DHL SUPPLY CHAIN GO LIVE IN COLUMBUS WITH INTEGRATED LOGISTICS PARTNERSHIP
The partnership unites STRAUSS’s industry-leading workwear customization with DHL Supply Chain’s logistics expertise, streamlining B2B fulfillment and establishing Columbus, Ohio, as the central hub for the workwear leader’s U.S. operations.
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A RARE HONOUR FOR A GERMAN BUSINESS LEADER: U.S. UNIVERSITY AWARDS HONORARY DOCTORATE TO HENNING STRAUSS
Outstanding entrepreneurial achievement and exemplary social commitment honoured // Strauss’s pioneering brand leadership recognized academically with university chair and visiting professorship in “Business and Brand Leadership”
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STRAUSS UND BAUHAUS ERÖFFNEN IN WIEN
STRAUSS launcht Workwearstore in brandneuem BAUHAUS Fachcentrum und baut exklusive Vertriebspartnerschaft aus. Der Wiener Store ist zugleich der erste Workwearstore außerhalb Deutschlands.
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STRAUSS ANNOUNCES NEW PARTNERSHIP WITH THREE PREMIER LEAGUE TEAMS
Strauss – Europe’s leading workwear brand – is now the official workwear partner of Premier League clubs Everton FC, Fulham FC and Nottingham Forest FC. A partner of reigning champions...
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STRAUSS X DFB: DANKE FÜR 15 JAHRE
Der Deutsche Fußball-Bund und Strauss beenden nach 15 erfolgreichen Jahren ihre Partnerschaft. Europas führende Work Brand war seit 2010 als Sponsor des DFB aktiv, zuletzt seit 2022 als offizieller Workwear-Partner...
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COUNTRY IST KULT – STRAUSS IST PARTNER DER CMA IN NASHVILLE
A Collab Tuned To Work – unter diesem Motto gab CEO Henning Strauss im Rahmen der 59. CMA Awards 2025 in Nashville, Tennessee, auf dem roten Teppich eine Partnerschaft mit...
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WORKWEARABLES FÜR DIE MEISTER VON MORGEN
Workwear Valley meets Silicon Valley: Strauss erweitert sein Partner-Portfolio und kooperiert erstmals mit einem Tech-Giganten – das Unternehmen ist Partner für XR Craft von Meta und präsentiert eine digitale Werkzeugbrille.
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