LONDON STRAUSS was on hand as Official Workwear Partner of the 70th Ballon d’Or. CEO and owner Henning Strauss attended the gala alongside guests from soccer, media and business. The Ballon d’Or brings together the defining figures of world soccer. For STRAUSS, the partnership creates an international brand moment and adds to a growing soccer portfolio of UEFA competitions and partnerships with leading clubs.

“Soccer has an extraordinary cultural pull,” said Henning Strauss. “We manage our sports partnerships as a strategic portfolio: every asset needs a clear role for the brand, our target markets and long-term growth. The Ballon d’Or is one of the defining moments in international soccer—and a fitting stage for STRAUSS.” STRAUSS has been a partner of the UEFA Europa League and UEFA Conference League since 2021 and was the first company to become Official Partner of UEFA Refereeing. Its soccer portfolio also includes partnerships with FC Bayern Munich, Liverpool FC, Nottingham Forest, Everton FC and Fulham FC, as well as LAFC and the Mexico national team. In 2028, STRAUSS will be the Official Workwear Partner of UEFA EURO 2028.