The partnership unites STRAUSS’s industry-leading workwear customization with DHL Supply Chain’s logistics expertise, streamlining B2B fulfillment and establishing Columbus, Ohio, as the central hub for the workwear leader’s U.S. operations.

COLUMBUS, OHIO Engelbert Strauss, Inc., also known as STRAUSS, and DHL Supply Chain are proud to jointly announce a strategic logistics partnership as the workwear leader expands its U.S. operations and elevates its tailored B2B offerings in North America. The partnership further cements Columbus, Ohio, as the company’s home base in the United States and combines the brand’s workwear personalization expertise with DHL Supply Chain’s logistics and fulfillment capabilities.

Go-Live Marks Major Milestone
After six months of intensive integration work by the joint project team, the new setup went live on June 24, 2026. The first outbound package under the partnership left the DHL hub that same day, marking a major operational milestone for both companies.

Under this partnership, DHL provides comprehensive end-to-end logistics services for STRAUSS, including warehousing, distribution and product personalization. By integrating embroidery and print customization services directly into fulfillment operations from DHL’s distribution center in Columbus, STRAUSS is significantly streamlining order processing, improving turnaround times and delivering a more seamless ordering experience for its business customers. The Columbus hub has the ability to process up to 1.3 million units per year in the current setup, with the ability to flexibly scale to support STRAUSS’s continued growth in the U.S. market.

“We are excited to have DHL Supply Chain as our global logistics partner and be so close to them in our second home,” says STRAUSS COO and Treasurer Matthias Fischer. “Over the past six months, our teams have worked with great commitment to build an integrated setup that is now live and already delivering results. This partnership gives us the ability to provide our customers and business partners with the gear they need and personalize it to their exact requirements faster and more efficiently than ever before.”

One Operation, Faster Fulfillment
The partnership is an important step in STRAUSS’s U.S. growth strategy, positioning Columbus as the central hub of its American operations and creating new opportunities for STRAUSS’s expanding B2B customer base. DHL’s global supply chain expertise and experience serving diverse sectors make them the ideal partner as STRAUSS continues its North American expansion.

By bundling personalization and logistics centrally with one trusted partner, STRAUSS is transforming the B2B workwear ordering experience. The integration of in-house product personalization empowers STRAUSS to offer even greater flexibility—such as small-batch logo branding—and precision in serving business customers.  

“As STRAUSS accelerates its expansion in the U.S., DHL Supply Chain is providing the operational backbone to support that growth,” said Patrick Bennett, CFO, DHL Supply Chain North America. “By integrating fulfillment and customization into a single, scalable operation, we’re enabling STRAUSS to expand its footprint with greater speed, efficiency and consistency. This end-to-end supply chain solution ensures they can meet rising demand while delivering the high-quality, personalized workwear their customers expect.”

Enhanced B2B Experience in the Pipeline
Later this year, STRAUSS B2B customers in the U.S. will also be able to place customized orders through the brand’s B2B online store, which is currently being outfitted with new functionalities. Once launched, the updated store will give customers a stronger digital ordering experience backed by the company’s established personalization expertise in Europe and DHL’s operational excellence in the United States.

ABOUT STRAUSS
STRAUSS is a globally leading brand in performance workwear, safety footwear, protective equipment and jobsite accessories. Founded in 1948, the family-owned business is led by brothers Henning and Steffen Strauss, the third generation of the Strauss family. Its iconic ostrich logo reflects the family’s name and heritage—Strauss means ostrich in German—and has become a distinctive symbol of pride and identity for skilled tradespeople worldwide.

The Ostrich is trusted by tradespeople, builders, farmers and DIYers across the globe for its pioneering style of technical, multi-pocket workwear that melds performance and function with comfort and design. Each fabric, each pocket placement, each small detail is engineered to help workers everywhere tackle the specific challenges they're likely to face on the job and endure tough working environments.

In 2026, STRAUSS opened its U.S. base in Columbus, Ohio. The company also maintains a strong presence at trade shows across the country. For more, visit STRAUSS.com.

ABOUT DHL
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.