2027 IIHF ICE HOCKEY WORLD CHAMPIONSHIP: STRAUSS TO FORGO LOGO EXPOSURE IF RUSSIA PARTICIPATES
BIEBERGEMÜND Statement from Henning Strauss, CEO and Chief Brand Officer of STRAUSS, regarding the 2027 IIHF Ice Hockey World Championship in Germany:
"We have been a partner of the Ice Hockey World Championship for many years and value our collaboration with the IIHF. Should Russia’s national team participate in the 2027 World Championship in Germany as a result of the CAS ruling, we will forgo all logo exposure associated with the tournament. We are also considering withdrawing as a sponsor.”
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Copyright: Marvin Ibo Guengoer